1300 Phone Number
14 Nov 2008, 10:43 amThe 1300 phone number is a tremendous communications tool & should be seriously considered by any business. The list of benefits these numbers give you far outway any costs associated with rental & call rates. Below is a case study of one of Arrow’s customers that has had no end of benefit since purchasing a 1300 phone number solution.
Jack from Jack’s Wax had no idea of the power of a 1300 phone number. Jack uses 3 seperate mediums for advertising. He advertises in the Yellow Pages, The Local Paper & on the Internet. Until now Jack really had no way of monitoring which medium was the most successful for him. Arrow suggested that Jack take 3 1300 numbers & advertise each them. What this enabled Jack to do is monitor the success of each medium & it certainly uncovered some surprising information.
Jack found through using Arrow’ s on-line reporting service”My Account”, that the advertisement in the local paper generated only 3 callers over a 2 month period. The Yellow pages generated 38 calls & the Internet 72 calls respectively. Jack pays $2000.00 per month for his local paper advertisement. Is Jacks advertisement paying for itself? ABSOLUTELY NOT!!! needles to say Jack no longer advertises in his local paper. With $2000.00 now freed up in his marketing budget Jack has pumped this money mostly into his most successful medium “The Internet” & a little into the Yellow pages. Jack hit rate now for the Yellow pages is approx 68 calls & for the Internet a whopping 122 inbound calls. Compare that to the earlier mentioned figures & its plain to see that 1300 phone numbers sell themselves. You just need to know about them.
BC
