Tracking your Advertising Budget with Inbound Numbers.
1 Sep 2008, 8:13 amDo you spend money on advertising? Given you’re looking at this page, there is a good chance you do. How do you know how effective your advertising campaign is going? Do your customers actively tell you ‘I found you in the Yellow Pages’ or ‘I found you using Google’ probably not!! Most tracking is performed by your customer service or sales agent asking ‘how did your find us?’ but how accurate is this really? Most phone reps simply don’t ask the question and make something up, or prompt the customer towards an answer.
Inbound numbers are a simple, effective and most importantly cost effective way to measure the effectiveness of an advertising campaign.
For instance, lets assume your business advertises its services in the Yellow Pages, White Pages, on Google and you have an add in your local paper. How would you really know how your client found you? Easy, advertise a different number in each.
Arrow’s 1300 / 1800 number service offers a great selection of numbers to choice from, with pricing from as little as $1 a day.
For $1 a day, you can get iron clad information on the effectiveness of a campaign. For example you pay $500 a week on advertising in your local paper, this generates 5 – 10 calls a day to your company resulting in 20% conversion into a sale. By the same token you spend $100 a week on Google advertising which results in 50 calls per week with the same conversion rate. Now that you have this information, not only has the 1300 number paid for itself within a week, you can now more strategically fund your advertising campaigns.
While you’re here, have a look over the Arrow website, you will notice that there are more then 15 different 1300 numbers listed. Through tracking Arrow’s inbound calls we have increased the conversion rate of our advertising by 40% in just 3 months.
You too can achieve similar results. Inbound 1300 numbers and 1800 numbers are the key.
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